For 26 years, Sally Sargood’s passion has been photography. Her role has always been behind the scenes but entrenched in the business of photography. From working in sales and marketing for pro labs, to Personal Assistant for Jerry Ghionis, her’s is a very unique situation where she’s seen first hand the many changes seen the photography industry over the last 20+ years. In 2010 she started a consulting business called I Need a Sally, offering photographers help in their businesses. Her audience quickly expanded and photography vendors also began seeking her advice. In 2013 she began working with Animoto moving to New York City soon after to work full time out of their NYC office. She now runs the Pro Photography division at Animoto, and with video becoming more and more prevalent online, is at the forefront of this latest trend in marketing your business.