Press Resources Center

WPPI is open to trade and consumer-focused media outlets including print, TV, radio and online as well as any writer, photographer and editor with an editorial assignment to cover the show or products available at the show for a media outlet that is related to the photographic industry.

Please note, show management has the right to refuse registrants entrance to the show if proper forms of credentials are not provided. Travel to the show does not guarantee admittance.

Credential Requirements:

  • Magazine and Newspaper Editorial Staff:
    • A photo of the publication masthead including your name and title.
    • A photo of or link to original, bylined editorial work, showing coverage within the photographic space, from the last three months.
    • An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director detailing coverage of the show.
  • TV Crews, Reporters, Camera Crews, Photo Editors, Technicians:
    • A station issued, current press photo I.D. with current date.
    • A business card from a major TV network reflecting your current editorial role.
    • A letter from the news director or assignment editor on station / network letterhead saying that you have been assigned to represent the organization in an editorial capacity at WPPI. Coverage must be done independently and not solicited by exhibiting companies.
  • Freelance and Contributing Writers and Photographers:
    • Scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space, in the last three months.
    • An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director detailing coverage of the show.
  • New Website / Blogs:
    • A photo or link to original, bylined editorial work showing coverage within the photographic space from the last three months.
    • A monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog get a minimum of 5,000 or more unique monthly visitors (UMVs). The web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news. The site must have a proven track record showing coverage of the photographic space for at least 1 year.

The following will NOT be granted Press Credentials but are welcome to register as an attendee:

  • Publishers, Producers, and Analysts
  • Sales and Marketing Representatives
  • Freelancers without a specific editorial assignment
  • Blog writers / owners that do not provide the defined site analytics or have been covering the photographic space for less than 1 year
  • Personal YouTube, Facebook, Twitter, Instagram sites, personal blogs, forums, crowd sourcing sites and user groups
  • Children may not attend with those registered as Press

If you have any questions regarding Press Registration, please contact:

Shanna Allen
Marketing Manager
shanna.allen@emeraldexpo.com